Intervista a Jim Turner di Bloggers for hire

Ieri abbiamo parlato di Bloggers for hire, una nuova agenzia di reclutamento blogger rivolta alle aziende. Poiché l’argomento mi era sembrato molto interessante ho rivolto una domanda direttamente a Jim Turner di Onebyonemedia, ideatore dell’iniziativa. La domanda è questa: un’agenzia come la vostra non rischia di limitare la libertà di movimento di una professione che nasce come espressione massima di libertà?
Questa è la risposta di Jim: ‘Your question has been one I have had to
answer often. I am trying to provide the ability of companies to get
there message out to the customers through blogging. Most of the
companies I talk to would like to have a blog, but don’t have the person
to sit in front of the computer for a salary all day, and frankly many
company don’t have people that write well. They like the ability to
communicate through blogs. The blogger would still be a free voice,
blogging about things in that businesses industry. Like a blogger that
is a mother blogging about baby products. She could still have her
voice, and they would allow comments for an open discussion. It is no
different that paying a copywriter to write ad copy that you use in
speeches or in advertising. A professional that understands how I blog
works, and knows how to write well. I also want to make sure that the
blogger is familiar with that industry.

This has been a great debate among many businesses and others.
I think the old school advertisers and public relations people are
afraid to allow change.’

Il dibattito mi sembra ricco di spunti, voi cosa ne pensate a riguardo? Mi piacerebbe conoscere le vostre idee.